Cisalfa – Reloy

Cisalfa Sport

Partnership Project

Increase brand awareness on the territory in a capillary way.

Creation of a partnership between Cisalfa leader in Italy in the distribution of sporting goods and the Q8 catalogue in order to:

  • Sponsor the entire sales network (130 points of sale throughout Italy);
  • associate the Cisalfa network with prestigious brands in the catalogue;
  • promote the proprietary brands Cisalfa, 8848 and Rush;
  • generate in-store traffic;
  • Benefit from the Kuwait communication campaign, through billboards and radio spots;