Increase brand awareness on the territory in a capillary way.
Creation of a partnership between Cisalfa leader in Italy in the distribution of sporting goods and the Q8 catalogue in order to:
- Sponsor the entire sales network (130 points of sale throughout Italy);
- associate the Cisalfa network with prestigious brands in the catalogue;
- promote the proprietary brands Cisalfa, 8848 and Rush;
- generate in-store traffic;
- Benefit from the Kuwait communication campaign, through billboards and radio spots;